What and Why Google Adwords?
Google Adwords is a form of pay per click (PPC) online advertising. If you are selling some product or service and want to advertise online though PPC advertising, your ad will appear on search engines when someone searches for your nominated keywords. Every time a user clicks on your ad, you pay the host company (Google) a fee. This fee is charged to you irrespective of whether you make a sale or not.
As we know that SEO takes time to get response, through Google Adwords you will get instant traffic and sales within a very short time.